• Yellow field and stone wall in Sweden

    SWEDEN - 4 seasons of colour

  • Rainbow over a church and red and white house in the countryside

    Småland - our countryside home

  • Rocks in a lake by the forest

    Sweden has beautiful nature with over 20.000 lakes

  • Mist in winter countryside sunset

    Magical winter season

  • Reindeers in Lapland Sweden

    Exploring Lapland

  • Luxury restaurang with big chandeliers

    City Life

  • Folk music band midsummer in Sweden

    Culture and traditions

We invite you to join us for an adventure through the heart of Sweden. This is what we call our home and we would love to show you more of our favourite spots and things to do; whether it’s exploring camping life out in nature, a motorcycle ride around the Island of Öland or spending a weekend in one of our favourite cities. Sweden is a large and diverse country and we have seen an increase in tourism, both where we live in Southern Sweden but also all across the country.

Being dedicated travellers and explorers ourselves, we would like to offer more insights to those curious to visit Sweden or give more detailed inspiration and tips for those that are looking for new ideas for their next return.

Welcome to Sweden
- A Journey Beyond Tourism

A graphic with the map of Sweden showing the different counties and small images of boats, buildings and people

Our TOP 10 reasons to visit Sweden:

1. DIVERSE NATURE
Sweden's landscape is very different depending on where you are. Lapland, in the North, is characterised by vast, unspoiled wilderness. The landscape consists of dense forests, rolling tundra, mountains, numerous lakes, rivers, and wetlands. It is known for it’s long, snowy winters with the Northern Lights and the Midnight Sun in the summer season. Central Sweden offers dense forests, tranquil lakes, fields and farmlands. The Bohuslän coast in the west is known for it’s rocky landscape. You also find many beautiful sand beaches in different parts of the country. The southern part of Sweden consists of rolling hills and farmland as well as diverse forests. In the most southern parts of Skåne the landscape is mostly flat with wide fields and there are numerous national parks all over Sweden.

2. RICH WILDLIFE
Sweden is home to a large population of moose, reindeer (in the north), wolves, arctic fox, brown bears, lynx as well as over 500 species of birds. The rivers and lakes are home to a variety of fish including Atlantic salmon and brown trout making it a popular destination for anglers and fishing enthusiasts. If you visit the landscape of Värmland you might spot the rare white moose. Click the link below to watch our white moose encounter in Värmland.
SEEN BY VEEN - WHITE MOOSE YOUTUBE

Midnight sun going down at a lake in Lapland

Midnight Sun in Lapland and silence by the lake.

A fire burning at a fireplace with two green camping chairs next to it and a red tent in the background in a forest setting

Wild camping is a unique opportunity to explore Sweden at no cost. It comes with responsibilities and you can read more about your do’s and don’ts here.

3. FINDING SOLITUDE
It’s easy to find quiet spots and times to explore Sweden on your own (or with loved ones). We are often surprised when travelling in Sweden. “Where is everyone?!” we ask after hours of driving our motorbike on the countryside and not seeing a single person.

Finding solitude in Sweden is an enriching experience, given the vast and tranquil landscapes.

Here are some ideas on how to seek solitude in Sweden:

Explore National Parks: Sweden boasts numerous national parks, such as Abisko, Sarek, and Padjelanta. These protected areas offer extensive hiking trails and the chance to immerse yourself in nature while encountering few fellow travellers.

Wild Camping: Sweden has a "Right to Roam" policy (Allemansrätten), which allows you to camp on public land for free. Set up a tent by a serene lake, in a forest clearing, or on a remote island to enjoy the ultimate solitude.

Hike the Kungsleden Trail:This iconic long-distance trail stretches through Lapland, offering breathtaking wilderness and the opportunity to disconnect from the world.

Canoeing and Kayaking: Paddle along Sweden's vast network of lakes and rivers. Rent a canoe or kayak and embark on a solo journey through tranquil waterways, where you're likely to encounter minimal human presence.

Winter Adventures: Lapland in winter is a haven for solitude seekers. Try cross-country skiing, snowshoeing, or ice fishing in the quiet, snow-covered landscapes.

Visit Remote Islands: Sweden's archipelagos, such as the Stockholm Archipelago and the High Coast Archipelago, offer remote islands where you can disconnect from the world and enjoy the peace and quiet of coastal life.

Head to Northern Sweden: The northern regions of Sweden, like Swedish Lapland, offer vast expanses of wilderness. The sparsely populated areas are perfect for those seeking solitude under the Northern Lights or the Midnight Sun.

Sauna by the Lakeside: Experience the serenity of a wood-fired sauna by a tranquil lake. This Scandinavian tradition allows you to relax in solitude while enjoying the therapeutic benefits of the sauna.

Birdwatching and Wildlife Observation: Spend time in birdwatching hides or wildlife observation towers. Sweden's diverse ecosystems offer opportunities to observe birds, mammals, and other wildlife in their natural habitats.

Isolated Cabins and Cottages: Rent a remote cabin or cottage in the Swedish countryside or wilderness. These accommodations offer privacy and a chance to unwind in nature.

Off-Season Travel: Consider visiting during the shoulder seasons, such as spring and autumn, when tourist numbers are lower, and you can have popular destinations more to yourself.

Forest Meditation and Mindfulness: Embrace the practice of mindfulness in Sweden's serene forests. Connect with nature and find inner peace in the midst of the lush wilderness.

Woman with a backpack hiking in nature and mountains of Lapland

In Lapland, Northern Sweden there are many different hiking opportunities.

4. OUTDOOR ADVENTURES

With its varied terrain and commitment to preserving its natural wonders, Sweden offers a wealth of outdoor activities that cater to every adventurer's taste.

Here are some ideas that might spark your interest:

Outdoor Cooking: We love outdoor cooking! You can find grill-places all over Sweden, often by the lakes and even places where firewood sometimes is provided (for free). Why not combine it with staying in a tent or a wooden wind shield (called “vindskydd” in Swedish).

A wooden wind shield for overnight stay. You often find them by a lake with a dedicated fireplace.

A wooden wind shield for overnight stay. You often find them by a lake with a dedicated fireplace.

Birdwatching: Sweden is a birdwatcher's paradise, with countless species to observe. Lake Hornborga, in particular, is famous for its birdwatching opportunities, especially during the crane migration season. We can also recommend the island of Öland where the southern part of Ottenby is a popular place for bird watchers.

Fishing: In Sweden's lakes and rivers you can catch a variety of fish, including salmon, trout, pike, and perch. Many locations offer fishing cabins and guides for an authentic experience. Tip: always check if a fishing permit is necessary. At ifiske.se you can find more information for your next fishing adventure.

Horseback Riding: Explore Sweden's landscapes on the sturdy and friendly Icelandic horses, known for their comfortable gaits and unique tolt. You also find Wild Western Riding as well as traditional horse riding options varying from short tours to multiple day trips.
For more ideas - visit or subscribe to our blog where we will share more of our outdoor adventures from Sweden.

5. INTERESTING CITY LIFE

The most popular bigger cities to visit are; Stockholm (the Swedish Capitol), Gothenburg (on the west coast), Lund, Helsingborg and Malmö (in the south) and the city of Kiruna in Lapland, northern Sweden (popular for outdoor adventures). We frequently visit Gothenburg and Helsingborg for good shopping and food experiences but each city has it’s own unique charm. In the summer it is nice to visit cities like; Kalmar and Borgholm (east coast and the Island of Öland), Visby (island of Gotland), Båstad and Varberg (on the west coast), Ystad in the south to mention a few.

An image of Berns restaurant in Stockholm showing the restaurant with big chandeliers, architecture and tables.

Berns Hotel & Restaurant in central Stockholm is a nice place to stay, with an interesting historical background.

6. CULINARY EXPERIENCES

The food scene in Sweden has changed a lot the past decades. Today you find small countryside or city cafés and restaurants ranging from traditional to international cuisine. We often check for places listed in the White Guide. There are several indoor markets in the cities called “Saluhallen” to explore all kinds of food, pastries and drinks. Also keep an eye out for local events with food markets. Karlshamn is a great town on the east coast of southern Sweden that host a big festival included a big food market with food trucks every summer. In Gothenburg one of our favourite places to hang out is Beebar (it’s located close to all the good shopping and a place for people watching). After years of eating out we know NOT to always trust the usual Google reviews and how to find more unique places). Also, different areas of Sweden have their own local food traditions and culture. You might have heard of the “stinky fish” called “Surströmming” or other food served during traditional holiday festivals (crawfish parties in the fall or the cold herring with potatoes ending with strawberries on Midsummer celebration).

Crepes on a white plate decorated with a single red flower

A delicious Crepe from Järvsö Creperie, listed in the White Guide. A wonderful place with restaurant/café plus a little shop and garden.

7. CULTURE & HISTORY

Since Sweden is such a big country: it extends some 1,000 miles (1,600 km) to the north and south and 310 miles (500 km) to the east and west, it also offers a lot of different culture and history from all these diverse areas. If you wanted to drive the entire length of Sweden, from Malmö in the south to Karesuando in the north, it would take you 21 hours non-stop!

Here are some of our best tips to explore the best culture in Sweden:

Dalarna:

  • Folk Traditions: Dalarna, often considered the heart of Sweden, is known for preserving traditional folk customs. Explore the picturesque villages with their distinctive red-painted houses and learn about Sweden's iconic Dala horses.

  • Music and Dance: Dalarna is also famous for its folk music and dance. Don't miss the chance to experience a Swedish folk dance, complete with traditional costumes and fiddles.

Värmland:

  • Literary Legacy: Värmland, with its stunning lakes and forests, has inspired many Swedish writers, including Nobel laureate Selma Lagerlöf. Visit her home, Mårbacka, to delve into her literary world.

Sami Culture in Lapland:

  • Indigenous Heritage: In the far north of Sweden, the Sami people have a deep-rooted indigenous culture. Learn about their traditional way of life, including reindeer herding and handicrafts. Note! Having a grandmother born Sami, in Arvidsjaur Lapland, we will share personal stories and places in our blog. Don’t forget to bookmark our page or subscribe to our blog for updates!

Stockholm:

  • Cultural Hub: Sweden's capital, Stockholm, is a cultural mecca with world-class museums like the Vasa Museum, ABBA Museum, and the Swedish History Museum.

  • Royal Legacy: Explore the historic Gamla Stan (Old Town), home to the Royal Palace and Stockholm Cathedral, to immerse yourself in Sweden's royal heritage.

A Swedish red Dalahorse outside the Nils Olsson factory in Dalarna.

Sweden’s most famous horse.

A black and white old photograph of a Sami family in front of their tent

A photograph from the Sami Museum in Jokkmokk.

8. THE ARCHIPELAGOS & ISLANDS

Island Life: Sweden's archipelagos, including the Stockholm Archipelago and the High Coast Archipelago, offer a unique maritime culture. Explore quaint fishing villages, maritime traditions, and coastal living. The Islands of Gotland and Öland are also highly recommended.

Here are some of our best ideas for island visits in Sweden:

Öland:

  • The Royal Island: Öland is known for its royal connections. It's home to the historic Borgholm Castle, a former royal residence. Explore its ruins and imagine the grandeur of past centuries.

  • Birdwatching Paradise: Öland is a birdwatcher's paradise. It's a crucial stop for migratory birds and boasts numerous birdwatching spots, such as Ottenby Bird Observatory.

  • Alvaret: Öland's Alvaret, a limestone plain, is a UNESCO World Heritage site. It's a unique and seemingly endless natural landscape with rare flora and fauna.

Öland's raukar beach in Sweden in the summer with blue sky

Öland is one of our favourite island destinations. It is a popular summer vacation place due to it’s many beaches and camping sites.

Gotland:

  • Medieval Magic: Gotland's medieval city of Visby is a UNESCO World Heritage site, known for its well-preserved city walls, cobblestone streets, and medieval architecture.

  • Cultural Festivals: Gotland hosts a range of cultural events, including the Medieval Week, where visitors can experience the island's rich history through reenactments, jousting tournaments, and medieval markets.

  • Rauks: Gotland is famous for its rauks, unique limestone formations found along the coast. These towering columns are shaped by erosion and add a surreal touch to the island's landscape.

Let's explore some lesser-known Swedish islands:

  • Fårö and Stora Karlsö: While Gotland is well-known, its smaller neighboring islands like Fårö and Stora Karlsö offer tranquil getaways, rugged landscapes, and unique flora and fauna.

  • Hönö: Located near Gothenburg on the west coast, Hönö is part of the Gothenburg archipelago. It's known for its picturesque fishing villages and seafood restaurants.

  • Blidö: Situated in the Stockholm archipelago, Blidö offers a peaceful retreat with sandy beaches and opportunities for kayaking, hiking, and birdwatching.

  • Örö: Örö is a military history enthusiast's dream. It was once a restricted area but has now opened up, offering guided tours of its well-preserved fortifications and natural beauty.

  • Gräsö: Located in the Roslagen archipelago, Gräsö offers a quiet escape with lush forests, beaches, and opportunities for berry picking and fishing.


9. ACCOMMODATION & GETTING AROUND

Sweden has a large range of accommodation options; from charming log cabins in tranquil forests to boutique hotels blending modern comforts. Whether you seek eco-friendly retreats or the thrill of spending a night in glass igloos or ice hotels under the Northern Lights, Sweden offers a variety of accommodations to suit your preferences. We have tried everything from wild camping, organised camp sites with necessary facilities, unique stays via AirBnB or Booking.com as well as finding good offers at Secret Escapes.

Getting around Sweden is easy. If you don’t arrive with your own car (or motorcycle) you have the options of: trains, buses, ferries to the islands, car and bike-rentals, and to travel longer distances there are plenty of domestic flights.

10. FRIENDLY & HELPFUL LOCALS

As a visitor in Sweden, you'll often find locals eager to assist and engage in friendly conversations. The primary language spoken is Swedish, but many Swedes are fluent in English, making it easy for travellers to communicate and feel at home during their visit. Don't hesitate to strike up a chat, ask for recommendations, or simply enjoy the warm and genuine hospitality that Sweden has to offer. It's a country where a smile and a friendly greeting can go a long way in enhancing your travel experience.

An image with a few useful swedish words and phrases.

Although many Swedes speak English (and also German) it can be fun to learn some useful phrases before your next visit. “Fika” is where we meet up to drink coffee and pastries (like “kanelbulle”, cinnamon roll) at a café or anywhere we want!

We hope you join us in exploring Sweden together. Welcome to follow us on our blog or YouTube channel for more adventures!

/Seen by Veen